Posted by: Xhyra Graf | 19 January 2007

Model 26

The Productivity Model

A number of researchers have insisted that there are no extraordinary cognitive processes involved in great creativity (Klahr and Simon,

2001; Simonton, 1999). Creative people deploy ordinary cognitive processes, the same as we all use, but they do them faster, more accurately,

or simply they do more of them, combined better, than we do. A more specific version of this argument holds that creativity is just

productivity of certain cognitive and social sorts. Once you reach a certain level of productivity in doing certain cognitive and social processes,

you automatically end up doing a number of creative things and making a number of creative things. Creativity is sheer productivity here. A solid support for this model is the data from research studies indicating that creative people are incredibly more productive than

less creative people. That data hints at a role for productivity in creativity but it does not show directly that simply achieving certain sorts of

productivity suffices to make one creative.

Nevertheless, when interviewing creative people, I was struck, again and again, at particular tiny cognitive operations that they performed

incredibly fast or thoroughly. There were all sorts of small particular mental processes that were done much more productively by the creative

people I interviewed than by ordinary people I knew.

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