Posted by: Xhyra Graf | 19 January 2007

Model 30

The Information Design Model

From a knowledge management or organizational learning perspective, creativity is a property of how information is distributed among people

and within minds. Structural holes, hubs in webs, worm holes across great spans of nets, and other structural features of distributions of

information might account for creations taking place. Theory of this sort to explain the invention of venture businesses has already been

around for years with a few graduate students studying it in some detail (Burt, 1992; Watts, 1999; Brown and Duguid, 2000; Salomon, 1999;

De Rosnay, 200; Devlin, 1999; Lesser et al, 2000).

Finding what structural features of information distributions correspond with or cause or assist creation and which hinder or prevent it is

important work in this model. Part of that is learning how to represent information distributions abstractly and using those abstractions to

map real world such distributions and their differential results on creativity.

Also, distributions within single minds are involved here. Do they respond–that is produce creative works–when the same structural features

of the distribution that work for groups and societies are present or do they need different structural features of information distributions?

Of course the neuronal substrate of the mind differs greatly from the communities of humans substrates of social groups, but the

information design model suggests there may be topological, deployment process, patterns of flow as abstract similarities of the within-mind

and between-mind cases.

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